Mobile Atom Media

Welcome. I’m Reuben Walker, and Mobile Atom Media (located in Orlando, FL) is my company, pride and joy, and sometime nemesis. If you are a small business owner in today’s chaotic business environment, I am sure you can relate. 

I use the “three pillars” of content marketing to help you grow your business.

What is content marketing? It is a form of “inbound” or “pull” marketing where you draw people to your site because of the search-optimized content you place on it.

That content demonstrates your expertise, builds your authority, and gets your audience to like and trust you. It also moves them through the buyer’s journey and gets them to buy your products. Then it helps you retain them as happy, loyal customers who advocate for your business.

Why I want to work with you

Having worked in small businesses, corporate ones, and for myself, I have seen the good, bad, and the ugly of commercial life in America. I am sure you are no different. It is one that, for better or worse, is stacked in favor of large corporations and big finance.

“Small business isn’t for the faint of heart. It’s for the brave, the patient, and the persistent. It’s for the overcomer.” Unknown

Fortunately, hard work and an entrepreneurial spirit allow small businesses to succeed despite the odds against them. As small business owners, we know success is a long-term endeavor, not a greed-driven, short-sighted objective.

Small businesses like Mobile Atom Media and yours have an advantage over the behemoths of corporate America. The brilliant book, The Bootstrapper’s Bible by Seth Godin, covers it in detail. Among other things, your advantage includes:

• having nothing to lose
• being happy with small fish
• having total control
• having fast and focused R&D
• having little overhead
• being the underdog
• having time

You are free of the tyranny of shareholders. You are nimble and have the freedom to react quickly and intelligently to a challenging marketplace. While you may be weighed down with responsibilities at times, you are not burdened with bureaucracy. You can learn, make intelligent decisions and get things done. That is how you compete with your larger competitors.

I want to work with you to level the playing field and beat those with an unfair advantage at their own game. I want to help you grow your business. I want to help you take control of the chaos of today’s marketing environment. And to make a better life for you, your family, and employees.

Most likely you are not an entrepreneur because you want to exploit the system and get rich quickly. You have a passion for what you do, are dedicated to helping your customers succeed, and want to make the world a better place. I am no different.

My story

I grew up on a cattle farm in what at that time was rural West Georgia, about an hour from Atlanta. From shortly after acquiring the ability to walk, I entered the world of work (aka chores). Moving from picking garden vegetables to every aspect of animal husbandry, I grew up with the classic American work ethic. Hard work and responsibility were ingrained into me. In my spare time from chores and school, I had the good fortune to enjoy fishing, the beauty of nature, and playing sports with many cousins.

I attended the University of Georgia, where I set about academic life and newfound freedom to “have fun” with equal zeal. I completed my degree in journalism, graduated with honors, played in a punk rock band, and reveled in the delights of a bohemian Athens, GA.

In the following years, I worked in the video department of a large utility, ran my own video production company, prepared the family business for my father’s retirement, managed marketing for several commercial office design firms, and worked for one of the largest niche publishers in America.

Throughout the years, I put in the effort necessary to succeed and had a solid commitment to acquiring as many skills and as much knowledge as possible. All that hard work set me up for the success I enjoy with Mobile Atom Media.

The website, How to Fascinate, has an innovative test determining which of 49 Personality Archetypes fits you. I’m “The Maverick Leader.” It is surprisingly accurate as to the type of person I am.

In addition, Adobe has a my creative type website, and I come out at “The Artist.” Select the image for details that are pretty accurate. Although I am not sure the portrait is. ;)

What does Mobile Atom Media do for you?

My mission is to advise you on using digital media to generate more leads and gain additional revenue from existing customers. I provide resources for using content marketing on sites, blogs, social media, online videos, and email. The customer-centric information we will “publish” on them helps your marketing succeed by increasing your authority and building trust.

My experience and knowledge allow me to work with you to generate leads that result in sales, as well as increase loyalty from existing customers. They also allow me to do it faster and less expensively than my competition. I create the media that you use in your content marketing. I help you control the chaos of an ever-changing marketing environment.

What is the material that goes into your content marketing? It’s what fills in the blanks of the following sentence. My users/customers need a better way to __________, because ___________. If you know that, then you can choose/produce the products you need to solve their problems and improve their lives.

Your media communications/content marketing must impart those solutions to your customers. If you do that successfully, they will buy them from you. I can help you develop the strategy and content to make this happen. Thanks for taking the time to learn more about me.

What we do

How can we help you?

Mobile Atom Media and Reuben Walker, Jr.’s mission is to help you use digital media to generate leads and build customer loyalty.

I provide resources for producing media to use in content marketing on sites, blogs, social media, and email. This useful information helps your marketing succeed by increasing your authority and building trust. That leads to increased revenue. In other words, I am your content strategist. I am your copywriting partner as well. I also provide you with a search-optimized content marketing strategy and the digital media production services to execute it.

Website conversion rates are also nearly six times higher for content marketing adopters than those who don’t use it at all.

Kapost via Contently

How do I make content marketing easy for you?

Like today’s business environment in general, marketing can seem chaotic. In particular, content marketing can appear to be intimidating, and it ‘s hard to do well. I simplify it by educating you about its tenets and then working with you to produce the media content you need to increase leads and deepen customer loyalty.

I make your marketing more successful by aggregating current marketing techniques, best practices, and cutting edge technologies. These include search optimization, web and user design, blogging, social media, video production, and email marketing.

Content marketing is the only marketing left.

Seth Godin

The digital marketing world is a bit of a Wild, Wild West show. It takes lots of time to stay on top of the constant changes, innovations, and disruptions. And more importantly to know how the changes in one channel will affect outcomes in others.

I put in the time-consuming effort required to stay current and focused. This hard work allows me to give you the essentials of what you need to know. I help you tame the chaos of today’s marketing environment. That lets you concentrate on running your business and not worry about all the upheaval.

content marketing … delivers, per dollar, three times the leads as traditional marketing avenues, costs 62 percent less, and has been ranked as the single most effective strategy for SEO.

Content Marketing Institute

Here’s an excellent diagram from Orbit Media illustrating what I call the three pillars of content marketing. In this case, search equates to your website and blog.

For businesses with “fewer than 10 employees” 42% of their “B2B marketing budgets are now allocated to content marketing.

Content Marketing Institute

What makes me a good fit for small businesses?

My experience reduces the production time of your digital media communications. The ones used in your content marketing. This advantage increases the ROI of your marketing dollars. My knowledge and experience allow me to help you succeed faster and less expensively than my competition.

I can work with you to communicate your value proposition to the target audience you need to reach. Mobile Atom Media can then maintain those communication efforts going forward.

Content builds relationships. Relationships are built on trust. Trust drives revenue.

Andrew Davis

Content marketing/brand publishing is a continuing full-time effort. The brand publishing flywheel is the brainchild of Contently‘s CCO Shane Snow and is an excellent illustration of the strategy. You create content, monitor the engagement it receives, optimize it, monitor again, and reoptimize. Continually.

70% of individuals want to learn about products through content rather than through traditional advertising.

Danny Wong

The following diagram from Orbit Media shows how content strategy and production integrate with your sales funnel. It illustrates the only way that business to business marketing works in today’s marketplace.

You have to get found and convert visitors into customers by telling your story in a compelling, engaging, and useful manner. Your media must communicate the content of your story so that it sticks in the viewer’s mind.

If you are in the business-to-consumer market, the sales process for your transactional products may look a bit more like the chart below via McKinsey and Company. It has more to do with what your prospects do after they become a customer. The quality of your content marketing directly impacts this “consumer decision journey” as well. It helps create loyal clients who buy from you again and again.

I know how small business works and understand your role in it. That means I can work with your team more effectively than the vast majority of media firms.

Content marketing is the atomic particle of all the rest of a brand’s marketing campaigns.

Rebecca Lieb

Why is all of this critical to your business?

Here are some final statistics from Tech Design Studios about how small businesses with a website view their marketing. I’m quoting:

• “51% believe both the quality and ability of their site to acquire new customers is only “fair” or “poor.”
• Only 30% of business owners feel that they typically do a better job of marketing than a close competitor.
• 61% spend less than three hours a week marketing their website.
• Only 9% are satisfied with their online marketing efforts.
• 78% of small business owners dedicate 10% or less of their budget to marketing. Of those, half spend less than 10% of their marketing budget on internet advertising while 30% do no internet advertising.
• 63% of consumers turn to the internet first for information about local businesses, and 82% use search engines to do so. Amazingly only 44% of small businesses have a website.”

These findings are a recipe for disaster and a boat you don’t want to be on for long. If you are in this situation, I can get you out of it.

Thanks for taking the time to see how I can help your business.

Our Work

Your marketing assets

There are many ways to build and design websites, blogs, and apps. And there are a variety of content management systems (CMS) and coding languages.

Personally, I believe WordPress is the most efficient and cost-effective solution for small businesses. Your website and blog are your most essential marketing asset, and you should trust them to WordPress.

Ultimately, you create a platform of education and inspirations. That’s how you build a brand. Jessica Alba

If you aren’t familiar with various CMS and coding languages, it’s not that important. The important thing is that all the sites, Mobile Atom Media creates, maintains, and provides content for, are fast, secure, search optimized, and responsive to any device. They work equally well on your desktop, tablet, or mobile phone.

WordPress.org sites

Self-hosted WordPress sites, like those below, are a must for small businesses who want full functionality and control.

Florida Economic Development Council –  Responsive WordPress.org site – site design, content, site optimization, and complete marketing services (New Design coming)

Bristol, FL Revitalization Project – Responsive WordPress.org site – site design, site optimization, content, and complete marketing services

Gadsden County Development Council –  Responsive WordPress.org site – site optimization, content, and complete marketing services

Vet-Advantage Magazine – Responsive WordPress.org site – content, content management, and content optimization

Mother’s Milk Bank of Florida – Responsive WordPress.org site/blog – site optimization and maintenance

Cape Landscaping Services – Responsive WordPress.org site – site design, content, and site optimization

American Board of Veterinary Practitioners – Responsive WordPress.org site – updates, maintenance, and optimization

WordPress.com sites

Sites hosted by Automattic, the parent of WordPress, are useful for small service-oriented businesses or non-profits. Here are some examples.

Burson Ear, Nose, & Throat – Responsive Business Plan WordPress.com site – site design, content, and site optimization

Domum Rentalis – Responsive WordPress.com site – site design, content, and site optimization

Florida Rural Economic Development Association – Responsive WordPress.com site with Block Theme – site design, content, and site optimization

Drupal Sites

Symfony Station – Responsive Drupal site – site design, content, and site optimization

Mobile Atom Code –  Responsive Drupal site – site design, content, and site optimization

Mobile Atom Media – Responsive WordPress.org site –site design, content, and site optimization

WordPress Theme, Blocks, and Plugin Development

Drupal Theme and Module Development

Mobile Atom Code

UCF Coding Bootcamp Portfolio

See Reuben’s portfolio.

Behance Network

Mobile Atom Portfolio on Behance

Other

Wakulla County Development Council – Social Media Curation

The Barn at Nalley Properties – SEO and site optimization of Wix Website.

Videos on YouTube

For curated, expert advice on a variety of marketing subjects, see our magazines on Flipboard.

Contact us today to tame the chaos of today’s marketing environment and go nuclear on your competition.

Update on our articles

Our articles (most of which were dated )have been decommissioned. And our "about, how we help, services, and see our work" pages are now integrated into the home page.

Our sister sites host articles now. For WordPress and CMS topics, visit Mobile Atom Code. For Symfony, Drupal, and PHP topics, visit Symfony Station.

Have a question? Get in touch with mission control via our contact us page instructions.